Course Curriculum – What You’ll Learn

Module 1: Digital Marketing Fundamentals

• Introduction to Digital Marketing
• Traditional vs Digital Marketing
• Digital Marketing Channels
• Marketing Funnel & Customer Journey
• Lead Generation Concepts

Module 2: Website Planning & Development

• Domain & Hosting
• Website Planning
• WordPress Website Development
• Landing Page Creation
• Website Security
• Mobile Optimization
• Website Speed Optimization

Module 3: Search Engine Optimization (SEO)

• Introduction to SEO
• Keyword Research
• Competitor Analysis
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• SEO Audit
• Google Search Console
• SEO Tools (SEMrush, Ahrefs)

Module 4: Search Engine Marketing (SEM) – Google Ads

• Google Ads Introduction
• Keyword Planning
• Search Campaigns
• Display Campaigns
• Video Campaigns
• Shopping Ads
• App Promotion Ads
• Conversion Tracking
• Campaign Optimization

Module 5: Social Media Marketing (SMM)

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• X (Twitter) Marketing
• Pinterest Marketing
• YouTube Marketing
• Social Media Strategy
• Content Planning & Scheduling

Module 6: Social Media Advertising

• Meta Ads Manager
• Audience Research
• Lead Generation Ads
• Engagement Ads
• Remarketing Campaigns
• Conversion Campaigns
• Ad Optimization Techniques

Module 7: Content Marketing

• Content Strategy
• Blog Writing
• Copywriting
• Content Calendar Creation
• Storytelling Techniques
• Content Distribution
• AI-Assisted Content Creation

Module 8: Email Marketing

• Email Marketing Fundamentals
• Email Campaign Creation
• Lead Nurturing
• Newsletter Design
• Automation Workflows
• Mailchimp/Brevo Tools
• Email Analytics & Reporting

Module 9: SMS Marketing

• Introduction to SMS Marketing
• Promotional SMS Campaigns
• Transactional SMS
• Bulk SMS Platforms
• Customer Segmentation
• SMS Automation
• SMS Compliance & Best Practices
• SMS Campaign Analytics

Module 10: WhatsApp Marketing

• WhatsApp Business Setup
• WhatsApp Business Profile Optimization
• Catalog Creation
• Broadcast Campaigns
• WhatsApp Business API Overview
• Click-to-WhatsApp Ads
• Chatbots & Automated Responses
• Lead Generation through WhatsApp
• Customer Support Automation
• WhatsApp Analytics

Module 11: YouTube Marketing

• Channel Setup & Branding
• Video Content Strategy
• YouTube SEO
• Thumbnail Design
• YouTube Ads
• Channel Growth Techniques
• Monetization Methods

Module 12: Affiliate Marketing

• Affiliate Marketing Fundamentals
• Affiliate Networks
• Product Selection
• Affiliate Website Setup
• Content Promotion Strategies
• Affiliate Revenue Models

Module 13: E-Commerce Marketing

• Shopify Store Setup
• WooCommerce Setup
• Product Listing Optimization
• Marketplace Marketing
• E-Commerce SEO
• Conversion Rate Optimization

Module 14: Google Analytics & Tracking

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Event Tracking
• Goal & Conversion Tracking
• User Behavior Analysis
• Dashboard & Reporting

Module 15: AI Tools for Digital Marketing

• ChatGPT
• Google Gemini
• Canva AI
• AI Content Creation
• AI Image Generation
• Marketing Automation Tools
• AI-Powered SEO Tools

Module 16: Online Reputation Management (ORM)

• Brand Monitoring
• Review Management
• Crisis Handling
• Reputation Building Strategies

Module 17: Freelancing & Client Acquisition

• Fiverr Profile Setup
• Upwork Profile Setup
• Proposal Writing
• Client Communication
• Portfolio Development
• Pricing Strategies
• Personal Branding

Module 18: Live Projects & Case Studies

• SEO Live Project
• Google Ads Live Campaign
• Social Media Campaign Management
• WhatsApp Marketing Campaign
• Email Marketing Campaign
• Website Optimization Project
• Performance Analysis & Reporting