# ADVANCED DIGITAL MARKETING MASTER COURSE
## Module 1: Digital Marketing Fundamentals
* Introduction to Digital Marketing
* Traditional vs Digital Marketing
* Digital Marketing Channels
* Marketing Funnel & Customer Journey
* Lead Generation Concepts
## Module 2: Website Planning & Development
* Domain & Hosting
* Website Planning
* WordPress Website Development
* Landing Page Creation
* Website Security
* Mobile Optimization
* Website Speed Optimization
## Module 3: Search Engine Optimization (SEO)
* Introduction to SEO
* Keyword Research
* Competitor Analysis
* On-Page SEO
* Off-Page SEO
* Technical SEO
* Local SEO
* SEO Audit
* Google Search Console
* SEO Tools (SEMrush, Ahrefs)
## Module 4: Search Engine Marketing (SEM)
* Google Ads Introduction
* Keyword Planning
* Search Campaigns
* Display Campaigns
* Video Campaigns
* Shopping Ads
* App Promotion Ads
* Conversion Tracking
* Campaign Optimization
## Module 5: Social Media Marketing (SMM)
* Facebook Marketing
* Instagram Marketing
* LinkedIn Marketing
* X (Twitter) Marketing
* Pinterest Marketing
* YouTube Marketing
* Social Media Strategy
* Content Planning & Scheduling
## Module 6: Social Media Advertising
* Meta Ads Manager
* Audience Research
* Lead Generation Ads
* Engagement Ads
* Remarketing Campaigns
* Conversion Campaigns
* Ad Optimization Techniques
## Module 7: Content Marketing
* Content Strategy
* Blog Writing
* Copywriting
* Content Calendar Creation
* Storytelling Techniques
* Content Distribution
* AI-Assisted Content Creation
## Module 8: Email Marketing
* Email Marketing Fundamentals
* Email Campaign Creation
* Lead Nurturing
* Newsletter Design
* Automation Workflows
* Mailchimp/Brevo Tools
* Email Analytics & Reporting
## Module 9: SMS Marketing
* Introduction to SMS Marketing
* Promotional SMS Campaigns
* Transactional SMS
* Bulk SMS Platforms
* Customer Segmentation
* SMS Automation
* SMS Compliance & Best Practices
* SMS Campaign Analytics
## Module 10: WhatsApp Marketing
* WhatsApp Business Setup
* WhatsApp Business Profile Optimization
* Catalog Creation
* Broadcast Campaigns
* WhatsApp Business API Overview
* Click-to-WhatsApp Ads
* Chatbots & Automated Responses
* Lead Generation through WhatsApp
* Customer Support Automation
* WhatsApp Analytics
## Module 11: YouTube Marketing
* Channel Setup & Branding
* Video Content Strategy
* YouTube SEO
* Thumbnail Design
* YouTube Ads
* Channel Growth Techniques
* Monetization Methods
## Module 12: Affiliate Marketing
* Affiliate Marketing Fundamentals
* Affiliate Networks
* Product Selection
* Affiliate Website Setup
* Content Promotion Strategies
* Affiliate Revenue Models
## Module 13: E-Commerce Marketing
* Shopify Store Setup
* WooCommerce Setup
* Product Listing Optimization
* Marketplace Marketing
* E-Commerce SEO
* Conversion Rate Optimization
## Module 14: Google Analytics & Tracking
* Google Analytics 4 (GA4)
* Google Tag Manager (GTM)
* Event Tracking
* Goal & Conversion Tracking
* User Behavior Analysis
* Dashboard & Reporting
## Module 15: AI Tools for Digital Marketing
* ChatGPT
* Google Gemini
* Canva AI
* AI Content Creation
* AI Image Generation
* Marketing Automation Tools
* AI-Powered SEO Tools
## Module 16: Online Reputation Management (ORM)
* Brand Monitoring
* Review Management
* Crisis Handling
* Reputation Building Strategies
## Module 17: Freelancing & Client Acquisition
* Fiverr Profile Setup
* Upwork Profile Setup
* Proposal Writing
* Client Communication
* Portfolio Development
* Pricing Strategies
* Personal Branding
## Module 18: Live Projects & Case Studies
* SEO Live Project
* Google Ads Live Campaign
* Social Media Campaign Management
* WhatsApp Marketing Campaign
* Email Marketing Campaign
* Website Optimization Project
* Performance Analysis & Reporting
## Bonus Modules
* Canva Graphic Designing
* Basic Video Editing
* Marketing Automation Tools
* Interview Preparation
* Resume Building
* Personal Branding
* Entrepreneurship & Agency Setup
## Course Features
* 100% Practical Training
* Live Projects
* Internship Assistance
* Placement Support
* Industry-Recognized Certification
* Study Material
* Doubt-Clearing Sessions
## Duration
**3–6 Months**
## Offered By
**ASPIRE IT EXPERTS**
26 Sadar, Pratapgarh
📞 9451755786
**Learn. Implement. Grow. Earn.**